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Ticker Report — Active Last signal ·

$NOW

Trade-Ideas alerts 54.5% at 60-min n=143 2022-01-27 → 2026-10-02

🏢 Company Profile

📍 NYSE 📅 IPO: Jun 29, 2012 🔗 www.servicenow.com
💰 Market Cap: $143.30B 👥 Employees: 29,187
ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management, expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service.
Total alerts
143
Trade-Ideas signal history
Win rate · 60MIN
54.5%
Best timeframe baseline
Avg gain · 60MIN
-0.10%
Per-alert expectancy
Avg MFE
+2.60%
Max potential excursion

Practice trading NOW on historical setups — browse all patterns across all tickers →

Playable NOW setups

Historical NOW setups in the simulator. Click to see chart, edge stats, and community discussion.

📈 Performance by Timeframe

5MIN

Win Rate: 46.2%
Avg Gain: +0.01%
Avg Winner: +1.01%
Avg Loser: -0.88%
Best: +3.73%
Worst: -3.78%
Trades: 66/75

15MIN

Win Rate: 46.9%
Avg Gain: -0.11%
Avg Winner: +1.59%
Avg Loser: -1.60%
Best: +5.15%
Worst: -6.04%
Trades: 67/76

30MIN

Win Rate: 51.0%
Avg Gain: -0.12%
Avg Winner: +1.72%
Avg Loser: -2.04%
Best: +5.01%
Worst: -7.34%
Trades: 73/70

60MIN

Win Rate: 54.5%
Avg Gain: -0.10%
Avg Winner: +1.73%
Avg Loser: -2.29%
Best: +6.10%
Worst: -5.81%
Trades: 78/65

EOD (End of Day)

Win Rate: 50.3%
Avg Gain: +0.00%
Avg Winner: +2.64%
Avg Loser: -2.67%
Best: +9.07%
Worst: -8.78%
Trades: 72/71

🚀 Max Favorable / Adverse Excursion (MFE/MAE)

Institutional-grade metrics showing the maximum profit potential and risk for each alert.

📈 MFE (Max Profit Potential)

Average MFE: +2.60%
Best MFE: +9.72%
Avg Time to MFE: 111 min

On average, NOW alerts reach +2.60% profit potential within 111 minutes.

📉 MAE (Max Drawdown Risk)

Average MAE: -0.90%
Worst MAE: -5.42%
Avg Time to MAE: 7 min

Before reaching MFE, expect an average drawdown of 0.90%.

⚖️ Risk/Reward Ratio

2.88:1

Excellent risk/reward - potential gain is 2.88x the typical drawdown.

💡 Trading Insight: Based on 143 alerts, NOW typically reaches +2.60% profit before pulling back. Consider setting profit targets around 2.1% to capture most of the move.

🌅 Premarket Gap Analysis (9:25 → 9:30)

Total Gaps Analyzed 143
Gap Up % 49.7%
Avg Gap -0.01%
Best Gap +1.96%

🏭 Sector Comparison: SERVICES-PREPACKAGED SOFTWARE

How NOW compares to 179 other tickers in the same sector.

5-Min Gain
NOW: +0.01% Sector: -0.09% +0.10%
EOD Gain
NOW: +0.00% Sector: +0.11% -0.11%
Avg MFE
NOW: +2.60% Sector: +4.30% -1.70%

📋 Last 20 Alerts

Historical NOW alerts with performance metrics calculated from 1-minute price data. Each row shows the actual price movement at different timeframes after the alert.

Date Time Price 5min 15min 30min 60min EOD MFE MAE Gap Result
2026-10-02 09:25:00 $139.0 -0.26% -2.35% -2.05% -2.11% -3.32% +0.53% -0.36% +0.30% LOSS
2026-10-01 09:25:00 $139.5 +0.32% -0.14% -0.60% -1.15% -1.25% +0.93% -0.59% -0.32% WIN
2026-09-30 09:25:00 $129.65 -0.04% +1.69% +2.58% +2.72% +3.36% +4.19% -0.84% +0.08% LOSS
2026-09-28 09:25:00 $129.06 +0.21% -1.08% +0.44% +1.54% +1.85% +2.19% -1.79% +0.57% WIN
2026-09-25 09:25:00 $137.57 -0.55% -0.03% +0.76% +0.20% -1.42% +1.64% -1.13% -0.23% LOSS
2026-09-24 09:25:00 $141.22 -0.78% -1.56% -2.19% -1.79% -2.44% +0.16% -0.26% -0.93% LOSS
2026-09-23 09:25:00 $138.07 -0.85% +1.81% +1.69% -0.12% +1.96% +2.51% -1.39% -0.62% LOSS
2026-09-22 09:25:00 $141.68 -0.37% -2.59% -3.73% -4.08% -3.30% +0.30% -0.70% +0.11% LOSS
2026-09-21 09:25:00 $136.37 +1.61% -0.05% +1.26% +1.41% +0.96% +2.78% -0.21% +0.33% WIN
2026-09-18 09:25:00 $139.62 -0.22% -1.96% -2.39% -2.55% -2.97% +0.23% -1.35% +0.06% LOSS
2026-09-17 09:25:00 $138.77 -0.27% +0.27% +0.13% +0.66% -0.22% +1.27% -2.00% +0.21% LOSS
2026-09-16 09:25:00 $139.29 +0.44% +0.29% +0.70% +0.78% +0.38% +1.71% -0.69% -0.06% WIN
2026-09-15 09:25:00 $139.65 +1.26% +1.50% +1.11% +1.27% +1.61% +5.67% -0.47% -0.36% WIN
2026-09-14 09:25:00 $139.5 -0.02% +0.95% -0.86% -1.61% +2.04% +2.65% -1.62% +0.36% LOSS
2026-09-11 09:25:00 $131.5 +0.00% +0.09% +1.57% +0.33% +0.78% +2.24% -0.84% -0.76% LOSS
2026-09-10 09:25:00 $131.0 +1.27% +0.63% +1.69% +1.24% +0.13% +2.82% -0.27% -0.27% WIN
2026-09-09 09:25:00 $134.68 -0.64% -1.04% -1.23% -1.49% -2.65% +0.16% -0.88% -0.82% LOSS
2026-09-08 09:25:00 $137.94 -2.04% -2.71% -2.55% -2.78% -2.71% +0.52% -0.48% -0.89% LOSS
2026-09-04 09:25:00 $142.6 +1.12% -1.67% -1.08% +0.20% -0.94% +1.86% +0.00% +0.50% WIN
2026-09-03 09:25:00 $141.41 +0.43% +2.46% +2.28% +2.68% +2.95% +3.94% -0.64% -0.30% WIN

Table Metrics Explained:

  • 5min/15min/30min/60min/EOD: Price change at each timeframe (calculated from real minute-by-minute data)
  • MFE: Maximum Favorable Excursion - highest profit potential reached during the day
  • MAE: Maximum Adverse Excursion - worst drawdown experienced before reaching MFE
  • Gap: Premarket price gap from 9:25 AM to 9:30 AM market open
  • Result: WIN if 5min change > 0%, LOSS otherwise

⚠ NOW Shows Negative Expectancy

Despite a 54.5% win rate, NOW has -0.10% average expectancy because losses outweigh wins. Use the app to find filters that improve win size or reduce loss size, making NOW profitable.

🔧 Fix NOW Risk / Reward →

Why Analyze NOW with FILTRIX?

🛡️ Realistic Entry Simulation

We don't inflate stats. Our analysis tracks only the first alert of the day for NOW. This simulates a true "Gap & Go" entry at pre-market hours (9:25-9:30 AM), avoiding the trap of chasing a stock that has already extended.

💰 Max Potential (MFE) Analysis

How much is left in the move? On winning days, NOW historically offers an average upside of +2.60% intraday. Our data helps you distinguish between a quick scalp and a runner.

📊 NOW Momentum Personality

With a baseline win rate of 54.5%, NOW shows negative expectancy despite winning more often - average losses (-2.29%) outweigh average wins (+1.73%). This suggests the need for tighter stops or better entry timing.

⏱️ Optimized Exit Timing

⚠️ Caution Advised: NOW shows negative expectancy across all tested intraday timeframes (Best: 60MIN at -0.10%). This suggests NOW is prone to fading after the open, making it a potential candidate for short-selling or quick scalps only.