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Ticker Report — Active Last signal ·

$ULTA

Trade-Ideas alert history 18 alerts 2022-07-072024-12-06

⚠ SMALL SAMPLE · 18 alerts only. Statistics may have high variance — interpret with caution.

🏢 Company Profile

Ulta Beauty, Inc. Common Stock RETAIL-RETAIL STORES, NEC (SIC 5990)
📍 NASDAQ 📅 IPO: Oct 25, 2007 🔗 www.ulta.com
💰 Market Cap: $20.17B 👥 Employees: 65,000
Ulta Beauty is the largest specialized beauty retailer in the US with more than 1,500 freestanding stores. The firm offers cosmetics (38% of 2025 sales), fragrances (13%), skin care (24%), and hair care products (19%). It also has salon services, including hair, makeup, skin, and brow, that account for 4% of its revenue and drive customer traffic. Outside of the US, Ulta operates premium beauty retailer Space NK (86 stores at year-end 2025 in the UK and Ireland) and has franchised stores in Mexico, and a joint venture in the Middle East. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
Total alerts
18
Trade-Ideas signal history
Win rate · 60MIN
61.1%
Best timeframe baseline
Avg gain · 60MIN
+0.19%
Per-alert expectancy
Avg MFE
+1.84%
Max potential excursion

Practice trading ULTA on historical setups — browse all patterns across all tickers →

📈 Performance by Timeframe

5MIN

Win Rate: 38.9%
Avg Gain: -0.13%
Avg Winner: +0.65%
Avg Loser: -0.63%
Best: +0.95%
Worst: -2.44%
Trades: 7/11

15MIN

Win Rate: 44.4%
Avg Gain: +0.06%
Avg Winner: +1.34%
Avg Loser: -0.95%
Best: +2.41%
Worst: -1.98%
Trades: 8/10

30MIN

Win Rate: 55.6%
Avg Gain: +0.19%
Avg Winner: +1.61%
Avg Loser: -1.60%
Best: +4.86%
Worst: -3.79%
Trades: 10/8

60MIN

Win Rate: 61.1%
Avg Gain: +0.19%
Avg Winner: +1.28%
Avg Loser: -1.52%
Best: +3.77%
Worst: -2.45%
Trades: 11/7

EOD (End of Day)

Win Rate: 50.0%
Avg Gain: +0.10%
Avg Winner: +1.59%
Avg Loser: -1.39%
Best: +4.53%
Worst: -4.05%
Trades: 9/9

🚀 Max Favorable / Adverse Excursion (MFE/MAE)

Institutional-grade metrics showing the maximum profit potential and risk for each alert.

📈 MFE (Max Profit Potential)

Average MFE: +1.84%
Best MFE: +5.31%
Avg Time to MFE: 117 min

On average, ULTA alerts reach +1.84% profit potential within 117 minutes.

📉 MAE (Max Drawdown Risk)

Average MAE: -0.85%
Worst MAE: -2.42%
Avg Time to MAE: 12 min

Before reaching MFE, expect an average drawdown of 0.85%.

⚖️ Risk/Reward Ratio

2.16:1

Excellent risk/reward - potential gain is 2.16x the typical drawdown.

💡 Trading Insight: Based on 18 alerts, ULTA typically reaches +1.84% profit before pulling back. Consider setting profit targets around 1.5% to capture most of the move.

🌅 Premarket Gap Analysis (9:25 → 9:30)

Total Gaps Analyzed 18
Gap Up % 33.3%
Avg Gap -0.10%
Best Gap +1.10%

🏭 Sector Comparison: RETAIL-RETAIL STORES, NEC

How ULTA compares to 9 other tickers in the same sector.

5-Min Gain
ULTA: -0.13% Sector: -0.35% +0.22%
EOD Gain
ULTA: +0.10% Sector: +74.89% -74.79%
Avg MFE
ULTA: +1.84% Sector: +5.14% -3.30%

📋 Last 20 Alerts

Historical ULTA alerts with performance metrics calculated from 1-minute price data. Each row shows the actual price movement at different timeframes after the alert.

Date Time Price 5min 15min 30min 60min EOD MFE MAE Gap Result
2024-12-06 09:26:17 $429.9 +0.72% +2.41% +2.71% +0.48% -0.40% +4.13% -1.14% -0.38% WIN
2024-08-30 09:25:06 $343.2 -0.05% +2.29% +4.86% +3.77% +2.81% +5.31% -0.35% +0.26% LOSS
2024-08-15 09:28:57 $372.9 -2.44% -1.98% -3.79% -2.45% -1.90% +0.03% -1.59% -0.34% LOSS
2024-03-22 09:28:15 $523.37 -0.47% -0.69% -1.35% -1.26% -0.57% +0.61% -1.55% -0.26% LOSS
2024-02-05 09:29:27 $509.2 -0.60% -0.24% -1.56% -2.41% -1.34% +0.01% -0.81% -0.53% LOSS
2023-12-01 09:25:00 $476.51 -0.54% -1.22% +0.24% -1.25% -0.94% +0.58% -2.42% -0.27% LOSS
2023-10-02 09:29:00 $402.5 -0.17% -0.63% -0.51% +0.51% +0.11% +1.07% -0.93% -0.10% LOSS
2023-09-27 09:28:00 $392.5 -0.23% +0.30% +0.57% +0.78% -0.02% +0.85% -0.33% -0.08% LOSS
2023-09-08 09:26:00 $420.0 -0.74% -0.88% -1.53% -1.12% -1.50% -0.17% -1.02% -0.99% LOSS
2023-08-04 09:25:00 $436.5 -0.36% -0.67% +0.26% +0.87% +0.42% +1.74% -0.97% -0.34% LOSS
2023-05-26 09:25:00 $438.0 -1.14% -1.68% -2.65% -1.47% -4.05% +0.43% -1.80% -0.43% LOSS
2022-10-17 09:25:00 $399.99 +0.34% -0.81% -0.51% +0.50% +0.64% +1.41% -2.03% +0.13% WIN
2022-10-13 09:25:00 $390.0 +0.61% +0.46% +0.81% +0.15% +2.28% +2.67% -0.83% +0.36% WIN
2022-10-04 09:25:00 $411.46 +0.34% -0.72% -0.93% -0.69% -1.83% +0.64% -0.19% -0.19% WIN
2022-09-07 09:25:00 $424.75 +0.87% +1.47% +2.03% +2.30% +4.53% +4.92% +0.66% +1.10% WIN
2022-08-29 09:25:00 $405.77 -0.16% +1.04% +1.39% +2.30% +2.92% +4.41% -0.39% -0.00% LOSS
2022-08-16 09:25:00 $407.0 +0.73% +1.68% +2.21% +2.35% +0.06% +2.90% +0.01% +0.01% WIN
2022-07-07 09:25:00 $381.76 +0.95% +1.06% +1.06% +0.08% +0.49% +1.63% +0.35% +0.35% WIN

Table Metrics Explained:

  • 5min/15min/30min/60min/EOD: Price change at each timeframe (calculated from real minute-by-minute data)
  • MFE: Maximum Favorable Excursion - highest profit potential reached during the day
  • MAE: Maximum Adverse Excursion - worst drawdown experienced before reaching MFE
  • Gap: Premarket price gap from 9:25 AM to 9:30 AM market open
  • Result: WIN if 5min change > 0%, LOSS otherwise

Beat the 61.1% Baseline on ULTA

The 61.1% win rate is just the raw starting point. Launch the app to apply filters (Volume, RSI, Time) and push ULTA's performance to 75%+.

Optimize ULTA Strategy →

Why Analyze ULTA with FILTRIX?

🛡️ Realistic Entry Simulation

We don't inflate stats. Our analysis tracks only the first alert of the day for ULTA. This simulates a true "Gap & Go" entry at pre-market hours (9:25-9:30 AM), avoiding the trap of chasing a stock that has already extended.

💰 Max Potential (MFE) Analysis

How much is left in the move? On winning days, ULTA historically offers an average upside of +1.84% intraday. Our data helps you distinguish between a quick scalp and a runner.

📊 ULTA Momentum Personality

With a baseline win rate of 61.1%, ULTA shows strong follow-through, making it a prime candidate for momentum strategies.

⏱️ Optimized Exit Timing

Don't guess when to sell. Our backtests show ULTA performs best on the 60MIN timeframe (Avg Gain: +0.19%), signaling that gains often fade later in the session.