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ULTA Stock Analysis

Data source: Trade-Ideas Alerts | 18 alerts analyzed | Backtest period: 2022-07-07 → 2024-12-06

⚠️ Small sample size (18 alerts). Statistics may have high variance. Interpret with caution.

🏢 Company Profile

Ulta Beauty, Inc. Common Stock RETAIL-RETAIL STORES, NEC (SIC 5990)
📍 NASDAQ 📅 IPO: Oct 25, 2007 🔗 www.ulta.com
💰 Market Cap: $30.44B 👥 Employees: 58,000
Ulta Beauty is the largest specialized beauty retailer in the US with about 1,500 freestanding stores. The firm offers cosmetics (39% of 2024 sales), fragrances (13%), skin care (23%), and hair care products (19%). It also has salon services, including hair, makeup, skin, and brow, that account for about 4% of its revenue and drive traffic. Outside of the US, Ulta acquired premium beauty retailer Space NK and its 83 stores in the UK and Ireland in 2025, is opening franchised stores in Mexico, and has formed a joint venture to expand into the Middle East. In addition, Ulta collects royalties through its Target partnership (set to end in 2026) and credit card revenue. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
📊
18
Total Alerts
🎯
61.1%
Win Rate (60MIN)
💰
+0.19%
Avg Gain (60MIN)
🚀
+1.84%
Avg MFE (Max Potential)

📈 Performance by Timeframe

5MIN

Win Rate: 38.9%
Avg Gain: -0.13%
Avg Winner: +0.65%
Avg Loser: -0.63%
Best: +0.95%
Worst: -2.44%
Trades: 7/11

15MIN

Win Rate: 44.4%
Avg Gain: +0.06%
Avg Winner: +1.34%
Avg Loser: -0.95%
Best: +2.41%
Worst: -1.98%
Trades: 8/10

30MIN

Win Rate: 55.6%
Avg Gain: +0.19%
Avg Winner: +1.61%
Avg Loser: -1.60%
Best: +4.86%
Worst: -3.79%
Trades: 10/8

60MIN

Win Rate: 61.1%
Avg Gain: +0.19%
Avg Winner: +1.28%
Avg Loser: -1.52%
Best: +3.77%
Worst: -2.45%
Trades: 11/7

EOD (End of Day)

Win Rate: 50.0%
Avg Gain: +0.10%
Avg Winner: +1.59%
Avg Loser: -1.39%
Best: +4.53%
Worst: -4.05%
Trades: 9/9

🚀 Max Favorable / Adverse Excursion (MFE/MAE)

Institutional-grade metrics showing the maximum profit potential and risk for each alert.

📈 MFE (Max Profit Potential)

Average MFE: +1.84%
Best MFE: +5.31%
Avg Time to MFE: 117 min

On average, ULTA alerts reach +1.84% profit potential within 117 minutes.

📉 MAE (Max Drawdown Risk)

Average MAE: -0.85%
Worst MAE: -2.42%
Avg Time to MAE: 12 min

Before reaching MFE, expect an average drawdown of 0.85%.

⚖️ Risk/Reward Ratio

2.16:1

Excellent risk/reward - potential gain is 2.16x the typical drawdown.

💡 Trading Insight: Based on 18 alerts, ULTA typically reaches +1.84% profit before pulling back. Consider setting profit targets around 1.5% to capture most of the move.

🌅 Premarket Gap Analysis (9:25 → 9:30)

Total Gaps Analyzed 18
Gap Up % 33.3%
Avg Gap -0.10%
Best Gap +1.10%

🏭 Sector Comparison: RETAIL-RETAIL STORES, NEC

How ULTA compares to 9 other tickers in the same sector.

5-Min Gain
ULTA: -0.13% Sector: -0.35% +0.22%
EOD Gain
ULTA: +0.10% Sector: +74.89% -74.79%
Avg MFE
ULTA: +1.84% Sector: +5.14% -3.30%

📋 Last 20 Alerts

Historical ULTA alerts with performance metrics calculated from 1-minute price data. Each row shows the actual price movement at different timeframes after the alert.

Date Time Price 5min 15min 30min 60min EOD MFE MAE Gap Result
2024-12-06 09:26:17 $429.9 +0.72% +2.41% +2.71% +0.48% -0.40% +4.13% -1.14% -0.38% WIN
2024-08-30 09:25:06 $343.2 -0.05% +2.29% +4.86% +3.77% +2.81% +5.31% -0.35% +0.26% LOSS
2024-08-15 09:28:57 $372.9 -2.44% -1.98% -3.79% -2.45% -1.90% +0.03% -1.59% -0.34% LOSS
2024-03-22 09:28:15 $523.37 -0.47% -0.69% -1.35% -1.26% -0.57% +0.61% -1.55% -0.26% LOSS
2024-02-05 09:29:27 $509.2 -0.60% -0.24% -1.56% -2.41% -1.34% +0.01% -0.81% -0.53% LOSS
2023-12-01 09:25:00 $476.51 -0.54% -1.22% +0.24% -1.25% -0.94% +0.58% -2.42% -0.27% LOSS
2023-10-02 09:29:00 $402.5 -0.17% -0.63% -0.51% +0.51% +0.11% +1.07% -0.93% -0.10% LOSS
2023-09-27 09:28:00 $392.5 -0.23% +0.30% +0.57% +0.78% -0.02% +0.85% -0.33% -0.08% LOSS
2023-09-08 09:26:00 $420.0 -0.74% -0.88% -1.53% -1.12% -1.50% -0.17% -1.02% -0.99% LOSS
2023-08-04 09:25:00 $436.5 -0.36% -0.67% +0.26% +0.87% +0.42% +1.74% -0.97% -0.34% LOSS
2023-05-26 09:25:00 $438.0 -1.14% -1.68% -2.65% -1.47% -4.05% +0.43% -1.80% -0.43% LOSS
2022-10-17 09:25:00 $399.99 +0.34% -0.81% -0.51% +0.50% +0.64% +1.41% -2.03% +0.13% WIN
2022-10-13 09:25:00 $390.0 +0.61% +0.46% +0.81% +0.15% +2.28% +2.67% -0.83% +0.36% WIN
2022-10-04 09:25:00 $411.46 +0.34% -0.72% -0.93% -0.69% -1.83% +0.64% -0.19% -0.19% WIN
2022-09-07 09:25:00 $424.75 +0.87% +1.47% +2.03% +2.30% +4.53% +4.92% +0.66% +1.10% WIN
2022-08-29 09:25:00 $405.77 -0.16% +1.04% +1.39% +2.30% +2.92% +4.41% -0.39% -0.00% LOSS
2022-08-16 09:25:00 $407.0 +0.73% +1.68% +2.21% +2.35% +0.06% +2.90% +0.01% +0.01% WIN
2022-07-07 09:25:00 $381.76 +0.95% +1.06% +1.06% +0.08% +0.49% +1.63% +0.35% +0.35% WIN

Table Metrics Explained:

  • 5min/15min/30min/60min/EOD: Price change at each timeframe (calculated from real minute-by-minute data)
  • MFE: Maximum Favorable Excursion - highest profit potential reached during the day
  • MAE: Maximum Adverse Excursion - worst drawdown experienced before reaching MFE
  • Gap: Premarket price gap from 9:25 AM to 9:30 AM market open
  • Result: WIN if 5min change > 0%, LOSS otherwise

🚀 Beat the 61.1% Baseline on ULTA

The 61.1% win rate is just the raw starting point. Launch the app to apply filters (Volume, RSI, Time) and see if you can push ULTA's performance to 75%+.

Optimize ULTA Strategy →

Why Analyze ULTA with FILTRIX?

🛡️ Realistic Entry Simulation

We don't inflate stats. Our analysis tracks only the first alert of the day for ULTA. This simulates a true "Gap & Go" entry at pre-market hours (9:25-9:30 AM), avoiding the trap of chasing a stock that has already extended.

💰 Max Potential (MFE) Analysis

How much is left in the move? On winning days, ULTA historically offers an average upside of +1.84% intraday. Our data helps you distinguish between a quick scalp and a runner.

📊 ULTA Momentum Personality

With a baseline win rate of 61.1%, ULTA shows strong follow-through, making it a prime candidate for momentum strategies.

⏱️ Optimized Exit Timing

Don't guess when to sell. Our backtests show ULTA performs best on the 60MIN timeframe (Avg Gain: +0.19%), signaling that gains often fade later in the session.