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Ticker Report — Active Last signal ·

$EL

Trade-Ideas alerts 47.9% at 60-min n=73 2022-03-04 → 2026-09-10

⚠ SMALL SAMPLE · 73 alerts only. Statistics may have high variance — interpret with caution.

🏢 Company Profile

The Estee Lauder Companies Inc. Class A PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS (SIC 2844)
📍 NYSE 📅 IPO: Nov 17, 1995 🔗 www.elcompanies.com
💰 Market Cap: $33.83B 👥 Employees: 55,000
Since its founding in 1946, Estée Lauder has become a leading global manufacturer and marketer of prestige skincare (nearly half of sales), makeup (28%), fragrance (19%), and haircare products (4%). Beyond its namesake brand, the firm's portfolio of offerings includes Clinique, M.A.C., La Mer, Jo Malone London, and Tom Ford, among others. The US and China each account for about one-quarter of its consolidated sales. The firm sells its products through physical and e-commerce platforms at company-owned outlets alongside department stores, specialty retailers, and salons globally.
Total alerts
73
Trade-Ideas signal history
Win rate · 60MIN
47.9%
Best timeframe baseline
Avg gain · 60MIN
-0.35%
Per-alert expectancy
Avg MFE
+1.90%
Max potential excursion

Practice trading EL on historical setups — browse all patterns across all tickers →

📈 Performance by Timeframe

5MIN

Win Rate: 42.5%
Avg Gain: -0.27%
Avg Winner: +0.80%
Avg Loser: -1.06%
Best: +3.63%
Worst: -4.25%
Trades: 31/42

15MIN

Win Rate: 43.8%
Avg Gain: -0.46%
Avg Winner: +1.21%
Avg Loser: -1.77%
Best: +7.25%
Worst: -8.06%
Trades: 32/41

30MIN

Win Rate: 45.2%
Avg Gain: -0.24%
Avg Winner: +1.75%
Avg Loser: -1.88%
Best: +7.91%
Worst: -7.87%
Trades: 33/40

60MIN

Win Rate: 47.9%
Avg Gain: -0.35%
Avg Winner: +1.80%
Avg Loser: -2.34%
Best: +8.80%
Worst: -13.61%
Trades: 35/38

EOD (End of Day)

Win Rate: 46.6%
Avg Gain: -0.65%
Avg Winner: +1.86%
Avg Loser: -2.84%
Best: +8.45%
Worst: -10.95%
Trades: 34/39

🚀 Max Favorable / Adverse Excursion (MFE/MAE)

Institutional-grade metrics showing the maximum profit potential and risk for each alert.

📈 MFE (Max Profit Potential)

Average MFE: +1.90%
Best MFE: +11.31%
Avg Time to MFE: 103 min

On average, EL alerts reach +1.90% profit potential within 103 minutes.

📉 MAE (Max Drawdown Risk)

Average MAE: -0.90%
Worst MAE: -5.43%
Avg Time to MAE: 8 min

Before reaching MFE, expect an average drawdown of 0.90%.

⚖️ Risk/Reward Ratio

2.13:1

Excellent risk/reward - potential gain is 2.13x the typical drawdown.

💡 Trading Insight: Based on 73 alerts, EL typically reaches +1.90% profit before pulling back. Consider setting profit targets around 1.5% to capture most of the move.

🌅 Premarket Gap Analysis (9:25 → 9:30)

Total Gaps Analyzed 73
Gap Up % 38.4%
Avg Gap -0.16%
Best Gap +1.90%

🏭 Sector Comparison: PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS

How EL compares to 13 other tickers in the same sector.

5-Min Gain
EL: -0.27% Sector: -0.19% -0.08%
EOD Gain
EL: -0.65% Sector: +221.70% -222.35%
Avg MFE
EL: +1.90% Sector: +2.83% -0.93%

📋 Last 20 Alerts

Historical EL alerts with performance metrics calculated from 1-minute price data. Each row shows the actual price movement at different timeframes after the alert.

Date Time Price 5min 15min 30min 60min EOD MFE MAE Gap Result
2026-09-10 09:25:00 $97.5 -0.27% +0.26% +0.66% +1.02% -1.06% +1.02% -0.50% -0.26% LOSS
2026-09-04 09:25:00 $100.09 +1.16% +0.69% +1.39% +2.27% +3.77% +4.09% -0.07% +0.42% WIN
2026-08-25 09:25:00 $103.15 +0.71% +0.71% +0.36% +0.57% +1.65% +1.68% -0.19% +0.83% WIN
2026-08-20 09:25:00 $97.45 -1.58% -2.88% +0.72% +0.17% -1.33% +1.60% -3.11% -0.03% LOSS
2026-08-19 09:25:00 $95.61 -1.16% +1.80% +3.63% +2.55% +2.51% +4.40% -2.96% -1.96% LOSS
2026-08-11 09:25:00 $87.67 -1.09% -0.52% +0.91% +0.32% +0.13% +1.13% -1.12% -0.98% LOSS
2026-06-10 09:25:00 $85.6 +0.18% +1.10% +1.74% +2.48% -0.25% +3.00% -0.93% +0.27% WIN
2026-06-04 09:25:00 $83.15 +1.04% +0.57% +0.96% +0.16% -0.30% +1.62% -0.65% -0.22% WIN
2026-06-03 09:25:00 $83.89 -1.03% -1.52% -1.39% -1.79% -2.19% +0.00% +0.00% -1.01% LOSS
2026-05-27 09:25:00 $90.0 -0.72% -0.19% +0.76% +1.36% +1.33% +2.50% -1.83% -1.83% LOSS
2026-05-22 09:25:00 $89.28 +0.01% -1.67% -1.31% -2.55% -1.08% +1.44% -1.66% -0.36% WIN
2026-05-01 09:25:00 $87.25 -3.16% -7.97% -6.29% -6.76% -9.11% +0.14% -0.86% -1.43% LOSS
2026-03-24 09:25:00 $77.8 -4.25% -5.52% -6.13% -7.95% -8.12% +0.24% +0.24% -0.72% LOSS
2026-02-05 09:25:00 $105.5 -0.47% -8.06% -7.87% -9.78% -8.38% +1.64% +0.23% -0.72% LOSS
2026-02-02 09:25:00 $116.43 +0.29% +0.91% +1.64% +2.61% +2.00% +3.19% -0.51% +0.30% WIN
2025-02-04 09:25:15 $78.01 -2.94% -7.23% -5.52% -13.61% -10.95% +0.00% -0.65% -1.94% LOSS
2025-01-29 09:26:24 $82.5 +1.05% -0.33% -1.45% -1.08% -0.27% +1.05% +0.44% +0.73% WIN
2024-12-03 09:26:53 $75.29 +0.56% -0.41% +0.88% +0.62% +2.91% +3.41% -0.65% +0.20% WIN
2024-12-02 09:26:33 $72.47 -0.27% -0.55% -0.43% +0.87% +4.84% +4.97% -1.26% +0.06% LOSS
2024-11-27 09:26:57 $73.88 +1.10% +1.92% +1.92% +2.40% +0.11% +3.44% -0.45% +0.16% WIN

Table Metrics Explained:

  • 5min/15min/30min/60min/EOD: Price change at each timeframe (calculated from real minute-by-minute data)
  • MFE: Maximum Favorable Excursion - highest profit potential reached during the day
  • MAE: Maximum Adverse Excursion - worst drawdown experienced before reaching MFE
  • Gap: Premarket price gap from 9:25 AM to 9:30 AM market open
  • Result: WIN if 5min change > 0%, LOSS otherwise

⚠ EL Shows Negative Expectancy

With 47.9% win rate and -0.35% average gain, EL alerts have historically faded. Use the app to find specific filters that might reverse this pattern, or consider EL for short-selling strategies.

📉 Turn Negative Expectancy Positive →

Why Analyze EL with FILTRIX?

🛡️ Realistic Entry Simulation

We don't inflate stats. Our analysis tracks only the first alert of the day for EL. This simulates a true "Gap & Go" entry at pre-market hours (9:25-9:30 AM), avoiding the trap of chasing a stock that has already extended.

💰 Max Potential (MFE) Analysis

How much is left in the move? On winning days, EL historically offers an average upside of +1.90% intraday. Our data helps you distinguish between a quick scalp and a runner.

📊 EL Momentum Personality

With a baseline win rate of 47.9%, EL shows negative momentum - the stock tends to fade after alerts. This pattern suggests EL may be better suited for contrarian strategies or avoiding altogether.

⏱️ Optimized Exit Timing

⚠️ Caution Advised: EL shows negative expectancy across all tested intraday timeframes (Best: 60MIN at -0.35%). This suggests EL is prone to fading after the open, making it a potential candidate for short-selling or quick scalps only.